Marketing with a Web site can allow you to capture the type of client you want to work with
When I decided to go into business for myself, I knew that I would be marketing with a Web site. To begin, I consider the Web my number one information portal for finding resources I need every day. If you're not on the Web, you're not likely to get my business.I make many of my decisions before I make a call to suppliers. I want to know if they have the expertise I am looking for, if they're easy to do business with, if they KNOW my problem and have a solution for it. So Marketing with a Web site actually allows the client to get an impression of your company.
In addition, surfers have many of the qualities I look for in a client. They are inquisite, wanting to know more, they are educated, and are financially able to pay my fees. The average income of surfers tend to be higher than the national average. Some people have some bugaboos around money and making it. If this is you, you need to work with a coach to overcome them because you'll never allow yourself to be successful with them. I know I had them too and they limited my success until I addressed them.
Eventually, though I realised that I would not be able to stay in business if I could not make a living from it because the energy required to hold a full time job AND have a full thriving business at the same time cannot be sustained forever. So making a living from your business, whether it's a coaching business or other type, is not selfish: it means that you can continue to offer your clients or customers what they need. Marketing with a Web site allows you to tap into a market that can pay.
Marketing with a Web site when you don't know how
So how CAN you do marketing with a Web site when you don't have a Web site, don't know how to put one up, and don't have a bundle of money to blow? Not only did I not have a lot of money to hire someone to build one for me, I did not have the expertise to build one myself, or so I thought. Today, I receive an average of 5 requests for complimentary sessions a week from my Web sites. The list of subscribers to my newsletters is growing. I get a lot of compliments about my Web site and how it SPEAKS to my audience.Given my limited funds and my lack of knowledge about how to build a Web site, I decided to listen to a very wise man, my husband, who had found a system that could do everything I wanted to achieve with my site and more. He told me about a system that allows you to learn easily just enough to know how to create a site that will attract traffic, without having to become a "technogeek". There are a few systems out there but after a bit of research I decided to be marketing with a Web site using Sitesell's Site Build It!. Here's why?
For a small annual fee ($299 US per year), you get:
- Free hosting for a year
- Domain name registration and renewal each year
- Email addresses with your domain name
- Easy-to-use instructions on creating a Web site that attracts traffic.
- Easy-to-use template to create your Web site in a matter of day!
- Control of when pages go up because you CAN put them up yourself!
- Templates to easily create forms to capture visitor information.
- The ability to have visitors subscribe to your e-zine, and
- The ability to broadcast e-zine articles.
- Best of all! The system submits new Web pages you create to search engines like Google and Yahoo! so that you can begin to build traffic to your site.
- and so much more!
